Investment Opportunity: Ayurvedic Skin & Hair Care D2C Brand

• Product Range with Higher % of Active Plant Extract: Vedaxry has developed an exclusive range of skincare and haircare products for the luxury segment. This portfolio stands out due to its unique formulation, which contains a higher percentage of active plant ingredients.

• Brand backed by Leading Ayurveda Brand: Vedaxry is one such brand that has gained considerable expertise in the field of Ayurveda, with over 18+ years of experience. Backed by Deep Ayurveda, Vedaxry offers a wide range of chemical-free products that cater to the needs of modern consumers.

• In House Production: One of the key strengths of Vedaxry is its in-house production facility, which ensures control and quality throughout the manufacturing process. The brand also has a well-settled supply chain and customer care system in place, ensuring seamless operations.

• Strong Expertise in D2C Model: Deep Ayurveda, the parent company of Vedaxry, has prior experience in the D2C (Direct-to-Consumer) model. It successfully launched an Ayurvedic Superfood range in January 2023 and achieved an impressive sales revenue of USD 625k within just seven months and going to close Current FY2023 by USD $1.00 Million The flagship product for men's wellness, 'Vajayu Ayurvedic Prash for Men", saw an average repeat order rate of 25%. This success showcases the potential of Vedaxry and its ability to capture the market.

• Strong market potential: Vedaxry is well-positioned to capitalize on the growing demand for Ayurvedic skin and hair care products, with the market projected to reach billions of dollars.

• Research and development: Vedaxry's products are formulated by clinical Ayurvedic experts and cosmetologists who have dedicated years to curating authentic and genuine skincare and haircare solutions.

• Premium & Sustainable Packaging: Vedaxry focuses on sustainable packaging, adding value to the premium feel of their products.

• Product approval: Vedaxry has received approval from the Ayush Department for over 15 products.

• Export compliances: Vedaxry meets all the necessary compliance requirements for export, allowing them to have a presence in over 10 countries, including the USA, Australia, and various European countries.

• Focused product line: Vedaxry's primary focus is on face care and hair care, targeting the direct-to-consumer market.

• Authentic and chemical-free: Vedaxry products are formulated using plant-origin ingredients and are free from harmful chemicals and synthetic ingredients. This commitment to purity and quality sets Vedaxry apart from competitors and appeals to health-conscious consumers.

• Established manufacturing capabilities: Vedaxry benefits from a fully integrated manufacturing facility backed by Deep Ayurveda. This enables them to maintain consistent product quality and scalability as they expand.

• Direct-to-consumer model: By leveraging e-commerce and social media, Vedaxry has a direct line of communication and distribution to their target audience. This direct-to-consumer approach allows them to build strong customer relationships, gather valuable feedback, and optimize their marketing strategies for maximum growth.

• Experienced management team: The team behind Vedaxry has deep expertise in Ayurveda, product development, marketing, and e-commerce. With a proven track record of success in the industry, they have the vision and capabilities to drive Vedaxry's growth and establish it as a leading name in the Ayurvedic skin and hair care segment.

• Product Range with Higher % of Active Plant Extract: Vedaxry has developed an exclusive range of skincare and haircare products for the luxury segment. This portfolio stands out due to its unique formulation, which contains a higher percentage of active plant ingredients.

• Brand backed by Leading Ayurveda Brand: Vedaxry is one such brand that has gained considerable expertise in the field of Ayurveda, with over 18+ years of experience. Backed by Deep Ayurveda, Vedaxry offers a wide range of chemical-free products that cater to the needs of modern consumers.

• In House Production: One of the key strengths of Vedaxry is its in-house production facility, which ensures control and quality throughout the manufacturing process. The brand also has a well-settled supply chain and customer care system in place, ensuring seamless operations.

• Strong Expertise in D2C Model: Deep Ayurveda, the parent company of Vedaxry, has prior experience in the D2C (Direct-to-Consumer) model. It successfully launched an Ayurvedic Superfood range in January 2023 and achieved an impressive sales revenue of USD 625k within just seven months and going to close Current FY2023 by USD $1.00 Million The flagship product for men's wellness, 'Vajayu Ayurvedic Prash for Men", saw an average repeat order rate of 25%. This success showcases the potential of Vedaxry and its ability to capture the market.

• Strong market potential: Vedaxry is well-positioned to capitalize on the growing demand for Ayurvedic skin and hair care products, with the market projected to reach billions of dollars.

• Research and development: Vedaxry's products are formulated by clinical Ayurvedic experts and cosmetologists who have dedicated years to curating authentic and genuine skincare and haircare solutions.

• Premium & Sustainable Packaging: Vedaxry focuses on sustainable packaging, adding value to the premium feel of their products.

• Product approval: Vedaxry has received approval from the Ayush Department for over 15 products.

• Export compliances: Vedaxry meets all the necessary compliance requirements for export, allowing them to have a presence in over 10 countries, including the USA, Australia, and various European countries.

• Focused product line: Vedaxry's primary focus is on face care and hair care, targeting the direct-to-consumer market.

• Authentic and chemical-free: Vedaxry products are formulated using plant-origin ingredients and are free from harmful chemicals and synthetic ingredients. This commitment to purity and quality sets Vedaxry apart from competitors and appeals to health-conscious consumers.

• Established manufacturing capabilities: Vedaxry benefits from a fully integrated manufacturing facility backed by Deep Ayurveda. This enables them to maintain consistent product quality and scalability as they expand.

• Direct-to-consumer model: By leveraging e-commerce and social media, Vedaxry has a direct line of communication and distribution to their target audience. This direct-to-consumer approach allows them to build strong customer relationships, gather valuable feedback, and optimize their marketing strategies for maximum growth.

• Experienced management team: The team behind Vedaxry has deep expertise in Ayurveda, product development, marketing, and e-commerce. With a proven track record of success in the industry, they have the vision and capabilities to drive Vedaxry's growth and establish it as a leading name in the Ayurvedic skin and hair care segment.

1. An ecommerce website that is ready to be launched and facilitate online sales. Click here to see: www.vedaxry.com
2. A dedicated team in charge of managing Facebook and Google advertising campaigns to drive traffic and increase brand exposure.
3. Vedaxry brand already listed on major online marketplaces such as Amazon, Flipkart, and eBay, allowing for broader reach and access to a larger customer base.
4. A dedicated call center already set up to manage and process orders efficiently.
5. Warehousing and shipping management systems in place to ensure timely and accurate delivery of products to customers.
6. A customer care team with experts in the personal care industry who are specifically trained to address customer needs and provide exceptional service.

• Vedaxry Product range ready to launch after 3 years clinical testing.
• Online Ad Campaigns: We will run targeted Facebook and Google ad campaigns to drive traffic to the Vedaxry website. These ads will highlight the unique selling points of the brand and offer special deals or discounts to entice customers to make a purchase.

• Marketplaces: Vedaxry products will be listed on major marketplaces like Amazon, Flipkart, and eBay. This will increase the brand's visibility and reach a wider customer base. We will optimize the product listings and run sponsored ads on these marketplaces to increase product visibility and sales.

• Influencer Marketing: We will collaborate with influencers in the personal care and beauty industry to promote Vedaxry products. These influencers will create content about the brand and share it with their followers, driving awareness and generating sales.

• Email & Whatsapp Marketing: We will implement an email & Whatsapp marketing strategy to engage with existing customers and encourage repeat purchases. This will include sending personalized product recommendations, exclusive discounts, and news about new product launches.

• Social Media Engagement: We will actively engage with customers on social media platforms like Facebook, Instagram, and Twitter. This will involve responding to customer inquiries, addressing any issues or concerns, and sharing user-generated content to build brand loyalty and generate interest in Vedaxry products.

• Referral Program: We will create a referral program where customers can earn rewards or discounts for referring their friends and family to purchase Vedaxry products. This will help generate word-of-mouth marketing and expand the customer base.

• Loyalty Program: We will implement a loyalty program to reward repeat customers. This can include exclusive discounts, early access to new products, and personalized offers based on their purchase history. This will incentivize customers to continue purchasing Vedaxry products.

• Product Bundles and Cross-Selling: We will create product bundles and cross-sell complementary products to increase the average order value. This can include offering discounts when customers purchase multiple Vedaxry products or suggesting other related products that customers may be interested in.

• Retargeting Campaigns: We will implement retargeting campaigns to reach out to customers who have visited the Vedaxry website but didn't make a purchase. Through targeted ads on social media and other platforms, we will remind them about the brand and offer incentives to complete their purchase.

• Customer Reviews and Testimonials: We will actively encourage customers to leave reviews and testimonials for Vedaxry products. Positive reviews and testimonials can build trust and credibility, helping to generate more sales.

We are expecting to raise funds of $2.5 to 3.00 million (INR 20-25 Cr) in total investment to support the growth of our D2C Project and Vedaxry Sales & Marketing. The funds will be allocated towards brand expansion, marketing strategies, and the development of new products.

Minimum Investment

Minimum Investment Start from INR 1.00 Cr Per individual investor Or $2.5 to 3.00 Million from Venture Capital firm/Private Equity.

To capitalize on this investment opportunity, Vedaxry is seeking venture capital investment.

• Expand Production Capacity: The investment will be utilized to expand the production capacity and automate the manufacturing process. This will enable Vedaxry to meet the growing demand and maintain quality standards.

• Marketing and Branding: To build brand awareness and establish Vedaxry as a luxury & Vedic Ayurvedic brand, the investment will be used to manage online marketing campaigns, ensuring the brand's visibility and reach to potential customers. This will involve targeted advertisements, influencer collaborations, and social media promotions.

• Manpower & R&D: Investment in manpower and research and development is crucial for Vedaxry's growth. This will allow the brand to continuously innovate and develop new products based on customer needs and preferences. Research and development will also focus on enhancing the efficacy of existing products and incorporating new ingredients for better results in skincare and haircare industry.

• Product Development: We will invest in research and development to continually innovate and expand our product range. This includes developing new formulations and extending our line to cover a wider range of skincare and haircare needs as per the market trend and competition.

• Distribution and Sales Expansion: The investment will enable us to expand our distribution network both domestically and internationally. We will focus on securing partnerships with luxury spas, salons, retailers, and online platforms to increase our market presence.

• Online Market Place: Expanding the online presence of Vedaxry on various marketplaces is also a priority. This will help the brand reach a wider audience and tap into the growing online consumer base. By strategically positioning the product in the luxury niche segment, Vedaxry can target affluent customers who value natural and organic skincare products.

As the demand for ayurvedic and chemical-free skincare products continues to rise, investing in Vedaxry provides investors with a chance to be part of this growing industry.

The brand's strong projection of 100 crores in sales revenue in the next five years, alongside a 15-20% ROI, further solidifies the investment opportunity.

Investing in Vedaxry Skin & Hair Care Brand D2C Project is a highly profitable opportunity with a substantial return on investment. Here are the key highlights for investors:

1. Rapid Sales Revenue Growth: The projected sales revenue for the first year is 10 Cr, with a consistent and aggressive annual increase of 100% for the next five years. By 2028, the sales revenue target is set at an impressive 100 Cr. This growth trajectory showcases the brand's potential for capturing a significant market share.
2. Strong Gross Margin: The gross margin for Vedaxry Skin & Hair Care Brand is an impressive 100% of sales. This indicates that the business is highly profitable, with no substantial direct costs impacting the overall revenue.
3. Profitable Net Profit Margin: The net profit is estimated to be 15-20% of the net sales revenue. This showcases the brand's efficiency in cost management and its ability to generate substantial profits.
4. Increased Brand Value: With the projected sales revenue growth and consistent profitability, the brand value is estimated to reach 200 Cr by 2028. This demonstrates the potential for long-term value appreciation and a solid return on investment.
5. Attractive Investment Offering: Vedaxry Skin & Hair Care Brand is seeking to raise a total INR 20 Cr investment and going to offer equity in the "Vedxary" brand, this investment opportunity allows the investor to gain a significant stake in a rapidly growing brand.